Digital Marketing Mastery for Beginners

Categories: Marketing

About Course

Welcome to the world of Digital Marketing! This Nexon course, “Digital Marketing Mastery for Beginners,” in collaboration with CourseEnvy, is specifically designed for students in India who want to unlock the power of social media to promote businesses, personal brands, or causes. Get ready to dive into the dynamic world of online marketing and harness the full potential of platforms like Facebook, Instagram, Twitter, and more.

In this engaging and practical course, you’ll discover the ins and outs of Social Media Marketing tailored to the Indian context. Here’s what you can expect to learn:

  1. Introduction to Social Media Marketing: Understand the significance of social media in modern marketing, and explore its impact on businesses and personal branding.
  2. Platform Mastery: Gain expertise in using popular social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, to build and engage with your target audience.
  3. Content Creation: Learn the art of creating compelling and shareable content, including text, images, videos, and stories, that resonates with your audience.
  4. Audience Targeting: Discover how to identify and reach your ideal audience through precise targeting, demographics, and audience insights.
  5. Social Media Advertising: Explore the world of paid advertising on social media platforms, including campaign setup, budgeting, and ad optimization.
  6. Engagement and Interaction: Develop strategies to foster meaningful engagement with your audience, build a community, and manage online interactions effectively.
  7. Analytics and Measurement: Understand key metrics and analytics tools to track the performance of your social media efforts and make data-driven decisions.
  8. Indian Market Insights: Get insights into the unique social media landscape in India, including cultural considerations and trends specific to the Indian audience.

By the end of this course, you’ll have the skills and knowledge needed to harness the power of social media for marketing purposes in India. Whether you’re interested in pursuing a career in digital marketing or simply want to enhance your social media skills, this course will equip you with practical strategies and techniques to succeed in the ever-evolving world of Social Media Marketing.

Join us on this exciting journey to become a proficient social media marketer and make a significant impact in the digital realm. Start mastering Social Media Marketing today!

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Course Content

Introduction to the Course

  • Social Media Marketing – Introduction
    02:47
  • Lock Up Social Media Handles
    06:04

Social Media Marketing

Facebook

Instagram

Twitter

Pinterest

Google Ads and Google My Business

YouTube

LinkedIn